Scope of Work
For GoFarm, a fresh fruit and vegetable retail brand, I designed the complete 3D store environment to support their vision of a scalable, standardized franchise model. The goal was to translate brand identity into a functional, repeatable physical space that balances freshness, efficiency, and visual clarity.
- Floor plan
- Interior 3D design (fixtures, counters, display units)
- Exterior storefront
- Material
- Color
- Lighting visualization
- Coordination with manufacturing and execution teams
The work covered everything from floor planning to interior and exterior 3D design, and extended through close collaboration with the manufacturing and execution teams to ensure accurate on-ground delivery.