Azad Mandi (Azadpur Mandi) is Asia's largest wholesale marketplace for fruits and vegetables. Every day thousands of trucks bring fresh produce to it from all over the country, and the annual arrivals amount to millions of tonnes.
I was asked to create a new approach for buying/selling fruits and vegetables at Azadpur Mandi through a Mobile App.
Over half of the farmers we interacted with (57%) are unhappy with the mandi system of sale.
The sales process in mandis is regulated through commission agents (CAs) who mediate between the farmers and traders.
Lower price realisation, lack of transparency in the trading process, collusion among traders, price cartelisation & delay in payments
Most farmers depend on CAs for credit, price information, transportation and storage.
Volatile market and Opaque pricing, Requires physical Presence.
Inconsistent Quality, Price and Service.
We’re designing an integrated agriculture ecosystem that gives farmers more autonomy, clearer trading choices, and access to better pricing. This includes enabling direct sales between farmers, traders, and retailers, and building digital marketplaces that unify the entire value chain (F2B2B2C).
Connect directly to traders & retailers
Connect to local and outstation markets
Connect to specialised fruits & vegetables vendors
I created working prototype of app in figma and went to the end users (farmers and Buyers) & collected the feedback, based on that i did multiple iterations to reach to the final flow of the app. Then i started creating UI Design for the app.
We kept the login flow intentionally simple: users sign in using just their mobile number and an OTP verification.
After a new customer logs in, they enter an onboarding flow where they add key business details — including shop information, item list, pricing, and stock levels.
Sellers can review buyer requests (Screens 01–02), start packing items (Screens 02–03), and mark each item as packed to maintain accuracy for bulk orders. Buyers get a clear order-tracking view on their side (Screen 04).
The profile section centralizes all key seller settings, including account details, KYC information, bank details, earnings overview, shop open/close controls, and wallet management.
