I was asked to create a new approach for buying/selling Fruits and Vegetables at Azadpur Mandi through a Mobile App.

Building Digitalized Platform for F2B to B2B to B2C.

RESEARCH

WHAT DOES THE OLD LANDSCAPE LOOK LIKE?

The Problem

Farmers Side (F2B)

Over half of the farmers we interacted with (57%) are unhappy with the mandi system of sale.

Sales Process

The sales process in mandis is regulated through commission agents (CAs) who mediate between the farmers and traders.

Pricing

Lower price realisation, lack of transparency in the trading process, collusion among traders, price cartelisation & delay in payments

Dependency

Most farmers depend on CAs for credit, price information, transportation and storage.

Traders to Shopkeepers (B2B)

Volatile market and Opaque pricing, Requires physical Presence.

Shopkeepers to Customers (B2C)

Inconsistent Quality, Price and Service.

The Solution

WHAT DOES THE NEW LANDSCAPE LOOK LIKE?

We aims to build an ecosystem that provides farmers the freedom to sell their produce, multiple trading options, remunerative prices, and an efficient and barrier-free agricultural market. We want to fulfil these objectives in two ways: First, by enabling the farmers to sell their produce directly to any traders and retailers. Second, by facilitating the setting up of digital agricultural trading platforms for all three (i.e. F2B2B2C).

Wireframes (Mid Fedility)

I created working prototype of app in figma and went to the end users (farmers and Buyers) & collected the feedback, based on that i did multiple iterations to reach to the final flow of the app. Then i started creating UI Design for the app.