Website design - woobly
Woobly is a restaurant IoT startup focused on improving in-restaurant dining experiences through smart, connected solutions.
Their flagship product, WaiterLITE, helps restaurants streamline service, reduce dependency on staff, and improve customer satisfaction.
For
Woobly | Smarter Dining Experiences
My role
Product Designer, Screen Flows and Frontend Design + Code
Tools
Figma, Google Analytics, Sublime Text and Adobe Photoshop
Overview
Restaurant owners needed to quickly understand what WaiterLITE is, how it works, and why it’s better than existing solutions.
The challenge wasn’t just visual — it was explainability.
Business objective #1
They want to convey the benefits of their product (WaiterLITE) to the restauranteurs.
Business objective #2
Restauranteurs should clearly be able to distinguish their product's value proposition from any other product out there.
Analysis
I collected the usage data from our previous website through Mixpanel and Google Analytics, created user behaviour reports. What i learned was:
A lot of visitors wanted to learn more about how their product worked.
Since it was a new product entirely visitors were having difficulty understanding how it works.
Development
Implemented data driven website design
The hero section is designed to instantly articulate WaiterLITE’s value — defining the product, its target audience, the core problem, and the solution flow.
Responsive design for all screen sizes
Once we created the design we shared prototypes with all the shareholders and collected feedback, based on that we did multiple iterations to reach to the final design.
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